HOW TO AVOID THE BUMMER LIFE
Category / Book
Specs / 4.5” x 4.5”, 144 pages
Images / Courtesy of the HOWTOAVOIDTHEBUMMERLIFE.COM blog
Fonts / Digitally-captured type & Helvetica Neue
For this project, I was asked by Swobo Bicycle’s Tim Parr to create a print artifact for his company’s bicycle and lifestyle weblog, How To Avoid The Bummer Life. After reading through the blog, I decided that in order to maintain its unique voice without imposing my own point of view too heavily upon it, I would literally grab from the source’s digital material and make it print. By taking countless screenshots, I chose a collection of iconic words, images and stories to exemplify just what How To Avoid The Bummer Life is and whom it represents. As to the form of the book, that too was inspired by the blog. Since a weblog is both an interactive and ephemeral experience, I wanted the book to be these things as well. So, I designed the book pages to be removable cards. The cards were made to be torn out and used at the reader’s discretion. Whether as beer coasters, wall art, dog toys or spoke cards, I ultimately wanted the How To Avoid The Bummer Life book to be something that could be used, abused, shared and enjoyed.